Hi, I'm Freeborn

At this phase, I start by identifying the problem that the product is intended to solve. I also consider the goals and objectives of the product, as well as any constraints or limitations that might impact the design process.

After understanding the product i’m building and who I’m building it for, i conduct user and business research with people in this field to understand how others feel about the product.

I analyze the research outcome and conduct audits on existing similar products to know what will work and how it will work.

At this phase I use insights gained from research, ideation, and testing to create a solution that addresses the problem and meets the needs of the users.

During this phase, I recruit participants who represent the target audience for the product, observe their interactions with the product as they navigate through the product.

After all iterations have been done, I provide design assets, documentation and support to the development team.